Mel Exon is co-founder of BBH Labs
and managing partner of BBH. BBH Labs is the agency’s outwardly-focused, technology-driven innovation arm focused on ensuring the company is as smart as possible when it comes to change and the embracing of emerging platforms, processes and partners.Exon joined BBH early in her career in 1997. Since then, she has led the development of award-winning and effective work for clients as diverse as Levi’s, British Airways, Boddingtons, Yeo Valley and Johnnie Walker. She spends most of her time working with brands to discover how they can benefit from the application of new technologies and new forms of storytelling. She writes about this and more at bbh-labs.com
and tweets @bbhlabs and @melex.
She was recently included in Wired UK magazine’s Top 100 digital influencers 2011 and voted as one of Europe’s Top 100 Women in Tech (GirlsInTech). She also writes a monthly tech column for Marketing magazine.