Sophia is the founder of Rewired, a UX studio based in Atlanta, GA. She’s also the “chief evangelist” for object-oriented UX, a methodology she began started popularizing back in 2013. Sophia teaches OOUX at conferences, within companies, and through 1-on-1 coaching. She’s also the organizer of the Atlanta chapter of Ladies that UX, the creator of the UX Hustle Summit Conference, and the host the UX Hustle Podcast.
Before starting Rewired, Sophia led UX efforts for clients such as AT&T, Blue Cross Blue Shield, the IRS, the Australian Tax Office, and Napa Auto Parts. As a UX designer at CNN.com, she designed the responsive 2012 election night experience viewed by over 200 million. In 2016, Sophia returned (as a consultant) to do it again.
Today, Sophia focuses on bringing the magic of OOUX to companies and teams around the world. She’s taught OOUX at Macys.com, Mastercard, Credit Karma, Athena Healthcare, Delta Airlines, Ultimate Software, Intercom, and dozens more.